Three times increase in viewership for the T20 World Cup

The recently concluded ICC Women's T20 World Cup held in Australia saw records being shattered and saw an increased viewership across various platforms. There was an increase in viewership to 5.4 billion minutes, almost three times (1.8 billion) from the last edition of the T20 World Cup.

The final was played at the iconic Melbourne Cricket Ground, which witnessed a record crowd of 86,174. Australia won the title for the fifth time thrashing India by 85 runs. The match saw a whopping 9.9 million average impressions, a record for a women's T20 match.

On the other hand, the viewership on Hotstar, too, saw a sharp rise as it shot up by 180% while the consumption per user was up by 80% from the last edition of the T20 World Cup.

This was the second final for India in as many as three world tournaments. The first was in the 50-over format against England in the year 2017 at Lord's. A staggering 19.53 million people watched on TV, making it a record for women's sporting event then in India.