WBBL06 finals series breaks tournament viewership records
The sixth edition of the Women’s Big Bash League, which happened in a bio-secure environment in Sydney, has broken the previous seasons broadcasting records. Cricket Australia has said that more than one million viewers tuned for the WBBL06 finals series which is the second-highest for the tournament behind WBBL04.
The finals between Sydney Thunder and Melbourne Stars at North Sydney Oval witnessed a sell-out crowd, with the match being the first major domestic final to be officiated by two female umpires. The number of matches that were broadcasted peaked an all-time high for WBBL with additional coverage through Kayo, ABC Radio and the CA Live app.
Alistair Dobson, the Head of Big Bash Leagues, said that the following for the women’s game has continued to grow. “Credit must go to the players who continue to raise the bar and make the WBBL the best women’s cricket league in the world,” he added.
“We were treated to incredible games of cricket and brilliant individual performances throughout the tournament, and it’s no surprise that more fans tuned in to watch than ever before.”
Dobson applauded the players for taking a stance against racism both by taking a knee in solidarity with the Black Lives Matter movement and participating in the initiatives that honoured and celebrated Aboriginal and Torres Strait Islander peoples.
He also thanked the players, New South Wales government, broadcast partners and the fans for their support in the successful completion of the WBBL06 tournament.
“I’m proud of everyone who made it happen, including the local and overseas players who spent time in quarantine, the NSW Government who allowed the tournament to take place, our various broadcast partners who continue to help make the game more visible and those who made the WBBL Village home for over 250 players, families and staff.”
“There’s no doubt the WBBL is inspiring more kids to pick up a bat and ball, and we look forward to that continuing in WBBL|07,” he concluded.