Women’s CricZone signs historic five-year broadcast deal with Rwanda Cricket Association
Rwanda Cricket Association and Women’s CricZone, a portal dedicated to women’s cricket coverage across the globe, have entered into a broadcast partnership, making Women’s CricZone the official streaming platform for all international matches of the Rwanda women’s cricket team.
This is a landmark deal for both parties – Women’s CricZone taking its first steps in the world of live-streaming, and Rwanda Cricket Association becoming only the second nation in Africa to secure a broadcast partner for their women’s team.
The deal will kickstart with the live streaming of the six-team Kwibuka T20 Tournament, which will be played at the Gahanga Cricket Ground in Kigali from June 6 to 12. All 14 matches will be available to watch on Women’s CricZone’s YouTube and Facebook channels.
The five-year deal will see Women’s CricZone stream all live women’s international cricket action in Rwanda, thereby providing extensive coverage to the women’s game all around the world. Besides the exclusive streaming of the matches, Women’s CricZone will also provide highlights, top moments from the games as well as a peek into the team’s training and preparations.
“As an association, we are very keen on promoting women’s cricket and we believe this is a perfect platform to achieve this,” said Rwanda Cricket Association Chairperson Stephen Musaale.
“Through our partnership with Women’s CricZone, we hope to take Rwanda Cricket to the world, showcase our team’s potential and create more opportunities for cricket players. There is plenty of talent within Rwanda cricket and we believe this is a step in the right direction in terms of professionalising the sport in our country. We see this as a good foundation in doing this.”
Speaking about the landmark deal, founder and CEO of Women’s CricZone, Yash Lahoti said: “One of our main goals as an organisation is to increase the quantity and quality of the coverage of women’s cricket around the world.”
“In recent years, we have seen the game grow exponentially, especially within the top 5-6 nations in the world. There’s still plenty to do within other countries, and one of the steps we believe can help is by making sure women’s sport is available for people to watch around the world.”
“As the old adage goes, ‘you can’t be what you can’t see’. So, we hope that by streaming these games in Rwanda, we not only create an awareness of the players and participating teams, but also inspire young girls to pick up the game.”